Polar – Woodio Colour of the Year 2021

White in the bathroom has never looked this cosy! Finnish eco-design and bathroom brand Woodio launches their colour of the year 2021 – Polar.

White bathrooms are a classic but going with an all-white monochromatic palette can get dull, fast. Woodio’s new colour of the year 2021 Polar is a warm tone of white with a slight silver undertone. Just like the polar sun peeking through the misty winter sky. This soothing warm shade of white is an excellent colour for keeping an all-white bathroom from feeling too “blah”.

Polar draws its warmth from the material’s core raw ingredient – locally sourced aspen. The colouring process itself is done at the Woodio factory with non-toxic stain colours. Woodio Polar is available throughout the Core product range.

Accompanying the new colour, Woodio also launches two new products – Unit80 integrated washbasin and a multipurpose Hook set – to further expand their bathroom offering for the conscious homeowners. The new Woodio family members stay true to the company’s design philosophy – sustainable Scandinavian functionality, with their environmentally friendly wood material at the heart of the design.

Unit80 in Polar white
Hook set in Polar white

share news

Share on facebook
Share on twitter
Share on linkedin

Interview requests

Are a journalist and want to discuss interview opportunities? Please get in touch with our Brand & Marketing Manager Mervi Laakso-Leppänen for inquiries. You can also  take a look in our mediabank for high resolution photos and materials.

Showroom

Woodio Showroom
Kaikukatu 2C (Second floor)
FI-00530 Helsinki, Finland
Tel: +358 50 478 2944

Visit us

Our showroom is open by appointment only.  Book an appointment via email [email protected]

Factory

Our products are made at the Woodio Factory in Finland.
Address: Hankasuontie 8, FI-00390 Helsinki, Finland

Woodio Oy / Business ID (VAT)  FI27121523