Design Deed of the Year

In connection with the Habitare Fair, the Design from Finland mark awarded the Design Deed of the Year prize to Woodio Oy. The criteria for the award are originality, responsibility and design as part of everyday life.

The Design Deed of the Year is awarded annually to a Finnish enterprise where design plays a significant role. This year, the prize was awarded to Woodio Oy. The jury appreciates the international branding of Woodio, in which a traditional and everyday product has been realised in an innovative and distinctive way. An investment has been made in professional design right from the beginning and the company’s products delight the consumer with their novel aesthetic, durability and usability.

“The material innovation itself was born out of a product idea. First, we had an idea about manufacturing bathroom tiles out of wood. While working on this idea, the Woodio material, a waterproof solid wood composite, was created. The technology has been developed within the company but Pentagon Design has been an indispensable partner in product design since the beginning. It has been wonderful to be able to use Woodio to combine the Finnish export assets: wood, design and technology,” says Woodio founder, CEO and Doctor of Chemistry Petro Lahtinen

Happiness at Habitare

The Design Deed of the Year prize has now been awarded eight times. In previous years, this recognition has been received by Beibamboo Oy (2012), which designs and produces bamboo-fibre baby clothing; VM-Carpet (2013), which produces high-quality, inventive rugs; Droplet Hitech Design Oy (2014), which makes wooden “Lastu” protective holders for mobile devices; Useful Stuff Oy (2015), which manufactures “Drop” outdoor pools; Hakola Huonekalu Oy (2016), which makes furniture and interior design products; FRENN Company Oy (2017), which produces men’s wear; and Arkki School of Architecture for Children and Youth (2018).

The jury consists of Industrial Counsellor Kari Kallonen, Design Forum Finland’s CEO Petteri Kolinen, Founder of Arkki School of Architecture for Children and Youth Pihla Meskanen and Association for Finnish Work Managing Director Tero Lausala.

Further information

Mervi Laakso
Brand Manager / Woodio Oy
mervi.laakso@woodio.fi
+358 (0)50 4109598

Petro Lahtinen
CEO / Woodio Oy
petro.lahtinen@woodio.fi
+358 (0)50 5811033

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