Woodio turns Metsä Board’s side-stream wood chips into high-end Scandinavian bathroom design

Woodio New Natural Birch

For immediate release 25. May 2020

Finnish eco-design company Woodio has today launched a new ecological wood material to its collections – Natural Birch. Woodio Natural Birch gives a new life to side-stream wood chips originating from Finnish Metsä Board Joutseno mill. The mill, part of Metsä Group, is one of the world’s largest and most modern production unit of bleached chemi-thermomechanical pulp.

Before being used as the main raw material for a Woodio washbasin, the wood chips go through a screening process where possible impurities and inconsistencies are extracted. However, the shape and form of the chips stay untouched – and this is where the beauty of the material lies. The color of the new Natural Birch material is a lovely and earthy light brown, and the texture beautifully serendipitous as the chips have travelled through the mill’s various stages.

“The upscaling of Woodio’s production requires finding an industrial raw material source. The new raw material that has now been launched is a clear milestone on our upscaling journey, and it is great to see a side-stream of Metsä Group’s production used so beautifully. At the same time, the environmental footprint of the product will further decrease,” says Niklas von Weymarn, CEO of Metsä Spring and Board Member of Woodio.

In everyday use, the Woodio material has the same features as traditional ceramic materials. However, the Woodio material’s almost carbon-neutral production method is a significant difference: as an environmentally friendly alternative, the Woodio material considerably reduces air pollution and carbon dioxide emissions compared with the ceramics industry. The material is fully waterproof, durable and sustainable, while serving as a CO2 storage. When the product comes to the end of its lifecycle, you can reuse it as energy waste.

“We believe that a transition into circular economy is a must. We all have to be more aware and start making sustainable choices, whatever we do. For example, high carbon dioxide emissions from the manufacture of ceramic products is not as widely known as for instance emissions from the transport sector. The Woodio material is an environmentally friendly alternative to ceramic and similar materials used in the production of bathroom appliances,” says Petro Lahtinen, CEO and Founder of Woodio. “We are continuously seeking new raw materials that can improve the features of our material and make it even more environmentally-friendly. Our vision is to become the world’s leading eco-design brand and thereby contribute to the fight against climate change with our innovative material.”

Each step counts when it comes to reducing the carbon footprint. All Woodio products are manufactured in Finland at the company’s own factory with an almost carbon-neutral production process. Using mainly bio-based raw materials and developing a cast molding technology that does not require water or energy-intensive phases, unlike the ceramics combustion process, has allowed the company to bring down its products’ carbon footprint considerably lower than the industry traditionally has. The carbon footprint of a Woodio washbasin is 80% smaller when compared to a similar sized ceramic basin. The low weight of the final product also reduces emissions in logistics.

READ PRESS RELEASE IN FINNISH.

For more information, please contact
Petro Lahtinen, CEO & Founder, Woodio, tel. +358 50 581 1033
Mervi Laakso, Brand Manager, Woodio, tel. +358 50 410 9598

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We are looking for head of product development

Are you looking for a job in a dynamic, innovative and fast-growing company? Woodio is a Finnish modern-day interior and design brand that brings together the best of Nordic design traditions and the use of sustainable bio-material innovation in a contemporary way.

Welcome to the world of Woodio x Oras

Imagine yourself waking up and taking a slow weekend morning bath in this harmonious bathroom. The wooden bathtub feels warm to the touch and the hot water flows in at a perfectly soothing temperature.

Pentti Malaska Futures Award to Woodio Oy

The Pentti Malaska Futures Award is given to a research-based and groundbreaking visionary innovation that can help with building a more sustainable global future. The University of Turku has granted the €30,000 Pentti Malaska Futures Award to Finnish company Woodio Oy.

Woodio lanserar världens första toalett i biomaterial

Det finska ekodesign-företaget Woodio lanserar Woodio Block – världens första vattentäta toalett i massiv träkomposit. Produkten är tillverkad i Finland, av finländsk träflis. I utformningen av Block har Woodio slagit samman det bästa av nordisk design och hållbar innovation och därmed skapat en revolutionerande nyhet på badrumsmarknaden.

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